Areas of Focus

Most Blackwater assignments fall into one of three areas of focus:

• Change communication: managing the perceptions, attitudes, and behavior of employees and other stakeholders as organizations introduce organizational, policy, procedural, pay, or benefit changes
• Self-service: designing, implementing, and managing web-based systems that reduce costs and make companies "easy to do business with" for their customers, employees, and suppliers
• Marketing or recruiting communication: improving sales or employee recruitment to help companies grow
• Compliance communication: developing informational communication that maximizes the perceived value of benefits and programs being described while minimizing the risks of complaints and litigation